Sometimes, one is forced to make sacrifices for the sake of one's art. Or work. So when Geoffrey Miller and his team at the University of New Mexico set out to study human fertility and it's accompanying signals and chose strip clubs as the setting, you know they were sacrficing themselves for the greater good! And we all surely appreciate it. Actually, their findings are pretty interesting, as they indicated that women do send out "I'm fertile" signals, that men do read them accurately (if unknowingly) and that the Pill sucks (OK, fine, that's just me editorializing. But it does.).
Plus they got to go to strip clubs! For work!